Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet
Detailed program ideas on how to use word of mouth advertising—the oldest, most effective, least expensive form of market promotion—to sell products, services, places and events on the Internet. Shows how to employ the power of the worldwide web to overcome two shortcomings of word of mouth advertising to become the most efficient marketing tool available. This fourth book on word of mouth techniques by the author also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what word of mouth programs work, what don't, and why.
The Internet advertising dilemma: promoting candidates on local television station
Web sites.(Feature) : An article from: Campaigns & Elections
The Internet advertising dilemma: promoting candidates on local television station Web sites.(Feature) : An article from: Campaigns & Elections
This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on September 1, 2004. The length of the article is 1081 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Internet advertising dilemma: promoting candidates on local television station Web sites.(Feature)
Author: Morgan E. Felchner
Publication: Campaigns & Elections (Refereed)
Date: September 1, 2004
Publisher: Campaigns & Elections, Inc.
Volume: 25 Issue: 8 Page: 24(2)
Distributed by Thomson Gale
Web tide; a roadmap for exploring the Internet's most vibrant element.(special
advertising section) : An article from: American Journalism Review
Web tide; a roadmap for exploring the Internet's most vibrant element.(special advertising section) : An article from: American Journalism Review
This digital document is an article from American Journalism Review, published by University of Maryland on January 1, 1996. The length of the article is 2058 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Internet offers unparalleled access to information and can greatly enhance reporting and journalism, most easily through its World Wide Web portion. The Web links together the Internet's parts, making it easier to view, understand, and explore, as well as to transfer multimedia files and applications. Web sites consist of 'pages' that fill the computer screen, and most are linked to other sites, pages, software, video, or sounds. A list of helpful sites follows the article, and others are in the AJR site.
Citation Details
Title: Web tide; a roadmap for exploring the Internet's most vibrant element.(special advertising section)
Publication: American Journalism Review (Refereed)
Date: January 1, 1996
Publisher: University of Maryland
Volume: v18 Issue: n1 Page: p46(2)
Distributed by Thomson Gale
<< Advertising Internet Promotion Site WebHome